WEEK 7

PERTINENT LINKS:

Go to page:

My Gap: http://moocpennstate.blogspot.com/p/my-gap.html
http://moocpennstate.blogspot.com/p/week-1.html
http://moocpennstate.blogspot.com/p/week-2.html
http://moocpennstate.blogspot.com/p/week-3.html
http://moocpennstate.blogspot.com/p/week-4.html
http://moocpennstate.blogspot.com/p/week-5.html
http://moocpennstate.blogspot.com/p/week-6.html
http://moocpennstate.blogspot.com/p/week-7.html

Assignment:

These are the names I considered for my ITEM:

Finger!

FingerBANG

Tap IT

DigiTAP

TapON

TAP ON

tappON

tapEASE

EaseTap



This is the ITEM, again:

The gap and needs, reinterated:

GAP: A means to safely and quickly save money while using the card terminal in a store, and putting it into an account for a given period that draws about 5 percent interest. The user just taps the terminal and the radio frequency chip affixed to the fingernail of the middle finger or the index finger causes the device to respond to the tap, thus causing the transaction to occur. It sends the information AND it verifies the users identity, immediately.

The transaction or triggering device is secure.

The transaction or device is autonomous.

The transaction is simple.

The transaction is FAST.

The transaction saves time, gas, labor, effort.

The Transaction Pushes information if you opt in.



THE NEXT STEPS:

Would be to build a physical model or, preferably, to make a video of the simulated use of the device in use at a credit card machine. This is to INSURE that its use is clear to all. This would be followed by a complex flow chart depicting the steps in the use of the machine from the initial approach to the machine at the register in the retail space.

TESTING:

I have interviewed several people at a meeting of our computer club advisory board. They were shown the device images and I gave them a concise explanation of how it works. They were willing to “grade” the names I chose, and the results are included in the spreadsheet, below:

Please note that the names: DigiTAP and TapON were the first and 2nd names ranking the highest. I like both of them myself, and will choose which one I will use, later.

The criteria I used for the evaluation of names, included:

Length – length of the name. Is it too long, too short?

Spelling – Is it easy to spell? Is the spelling something that can be done without mistakes?

Pronounce – Can the name be pronounced easily, universally, with few errors. Is the name tricky, causing mistakes in pronunciation, AND is not too CUTE or CLEVER, as in spelling NEW, NEU, or similar marketing tricks. Flow – Does the name flow easily, without stumbling on words or word pairs?

Grimace – Does the name pass the “grimace” test, that I read about in Tom Kelley’s book (The Art of Innovation) ? Did anyone “make a face”?



This was an earlier logo for the FINGERtag logo I abandoned.